Sunday, December 19, 2010

An Anecdote from the Premiere

Our DVDs arrived a few days before the screening and the covers looked like shit so we had to get them reprinted locally. The DVDs were shrink wrapped which meant we had to unwrap each one, take out the shitty cover and replace with it with a new one, and do this all on time for the screening.

The way things worked out, Juan (my producing partner and lead actor) and I spent two hours before the screening replacing DVD covers in the lobby of the Portage Theater while they put up their Christmas decorations.

I told Juan that's what self-distribution looks like. And it was fun in a way.

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