Our effort to sell south loop has hit a point where we're a little less busy than usual, so I thought I'd take this opportunity to look back on a few things I might have done differently in the making of the movie.
First, I would have put together the self-distribution plan while in pre-production. I made a bunch of little mistakes that would have easily been avoided with some foresight: getting the right printer lined up, mastering the disc, designing the one-sheet, etc.
Second, I would have spent more time in pre-production working on the visual design. Don't get me wrong, I love the way the movie looks, but my DP (Kirk Johnson) and I both wish we had given ourselves more time to discover a coherent visual strategy.
Thirdly, and finally, I would have hired my entire post-production team in prep. In fact, we did try to do so but it just didn't work out that way. I would have tried harder.
In short, DO IT ALL IN PREP and the rest gets easier.